As a wholesale supplier, orders are placed and the shipments made to your retail customers. Once the stock is in place how do you follow your sales with the retail customers?
Did you know that some of the bigger retailers can provide you with a sales reports via electronic data interchange (EDI) so that you can then track sales for that retailers and sometimes by location.
Yes, you will need a software package to analyse the sales data but could you spot a trend that you did not expect or see articles not selling as expected so come up with a plan with the retailer to help improve the sale of the slow moving article.
Create a partnership
By working with the retailer you are creating a partnership that should benefit both parties.
By understanding how you want to work with your customers you can then develop a strategy that fully optimises your EDI development.